On this week’s episode of Marketing O’Clock, hosts Greg Finn, Jess Budde, and Mark Saltarelli break down the biggest digital marketing news of the week.
In Pinterest’s recent marketing and advertising summit, they announced a slew of new marketing tools, including “Pinterest Premiere,” an option for advertisers to show their video advertisement on the homepage of their targeted audience for a set amount of time.
This new ad option is ideal for advertisers promoting a launch, or other time-sensitive events.
Pinterest also announced updates to their interactive trends tool, and its plans to roll out Conversion Insights at a broader scale.
The latest release of the Google Ads API added support for Maximize Conversions and Maximize Conversion Value Bid strategies in Search campaigns. With this release, Google also added a new read-only MaximizeConversions.target_cpa field and MaximizeConversionValue.target_roas field. Previously in the API this was TargetROAS and TargetCPA.
These new bid strategies’ names will behave the same as TargetCPA and TargetROAS bid strategies, respectively. This trend hints that in the near future, bid strategies for Search campaigns will be reorganized for simplification.
Google Announces New Way for Hotels to Get Free Exposure
This past year has taken a toll on many industries, especially the hospitality and travel industries. Google announced that they are now offering a way for hotels to get in front of viewers, free of charge.
No comments:
Post a Comment