Google’s John Mueller: Total Number of Backlinks Doesn’t Matter

 Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm.

One good link from a relevant website can be more impactful than millions of low quality links.

This is stated by Mueller during the Google Search Central SEO hangout recorded on February 19.

A site owner submits the following question to Mueller: “What matters most? The number of unique referring backlink domains or the total number of backlinks?”

1	plus.google.com/url?q=http%3A%2F%2Fwww.zestvine.com/
2	maps.google.com/url?q=http%3A%2F%2Fwww.zestvine.com/
3	maps.google.com/url?sa=t&url=http%3A%2F%2Fwww.zestvine.com
4	images.google.de/url?sa=i&url=https%3A%2F%2Fzestvine.com
5	images.google.de/url?sa=i&url=https%3A%2F%2Fzestvine.com
6	images.google.de/url?sa=t&url=http%3A%2F%2Fwww.zestvine.com
7	images.google.de/url?q=http%3A%2F%2Fwww.zestvine.com/
8	maps.google.de/url?sa=t&source=web&rct=j&url=http%3A%2F%2Fwww.zestvine.com/&ved=RfqmI8nCoCT8kRNiMvGZAnS7uKD0os&usg=8rlbamkDAhRm0Xg27XQvotzklEws06
9	maps.google.de/url?source=web&rct=j&url=https%3A%2F%2Fwww.zestvine.com&ved=WOilJLXihyL17N25ZYukrrpAWbAueb&usg=DZVwbSnPNfdVziomVo1gcgsPOEyQxH
10	maps.google.de/url?rct=j&url=https%3A%2F%2Fwww.zestvine.com&ved=jUmk7YhHd03HjNsD85ChqSPyZfIWCF&usg=UEIYtd43QbA1qdrCHLVR51vfbzfWu2